Communication
& Outreach
The Corporate Communication aims at strengthening the reputation of Abu Dhabi Pension Fund and Abu Dhabi Government, in addition to raising the awareness rate with the Fund services and Pension Law for all the categories of customers. For the second year, the Fund continues its communications to support the communication and awareness process, considering the continued Covid-19 Pandemic and its implications.
Internal
Publications
At the level of internal communication, all means of internal communication, represented in the internal network, e-mail and introductory workshops, were harnessed to publish the most important news and developments at the internal level, and 63 news and announcements were published on the internal network of the Fund, in addition to sending 73 emails to the work team with the aim of raising awareness or announcing.
Creation of Internal Communication Channel “Link”
The Fund has created an internal communication channel called “Link”, which is an informal interactive platform that allows the exchange of ideas and information between the work team in various fields. The new channel aims to enhance direct communication between the work team, support corporate affiliation, and enrich joint dialogue, as it enables colleagues to share their personal and professional experiences, their various ideas and thoughts, as well as their accomplishments directly, freely and with complete flexibility.
Digital Transformation in Internal and External Communication Management
The Fund has created an internal communication channel called “Link”, which is an informal interactive platform that allows the exchange of ideas and information between the work team in various fields. The new channel aims to enhance direct communication between the work team, support corporate affiliation, and enrich joint dialogue, as it enables colleagues to share their personal and professional experiences, their various ideas and thoughts, as well as their accomplishments directly, freely and with complete flexibility.
Media Appearance
The number of media appearances reached 559 times in various media outlets, in addition to publications on social media, which amounted to approximately 1215 publications on the Fund's various channels.